Here’s Phillip Jacob, the founder of the personal shopping site, Stylefeeder, describing his creation, “We learn about people’s tastes and preferences and help them with their online shopping. If you say you like jeans, we know what kind you might like based on your other preferences… We’ve been up live on the Elle Magazine site for about five or six weeks now.
“I think the big focus for us has been not only getting to profitability, but also this type of partnership that we have with Elle. That opens up a very interesting path for StyleFeeder. There are a few sites that have focused just on the shopping piece, like ShopStyle and TheFind, and there are obviously all the price comparison engines like Shopzilla and Shopping.com. But we can bring a lot of interesting community elements and the recommendation aspect, which no one else really has at scale.
“We mainly focus on soft goods, things that people shop for based on preferences—especially clothes, furniture, stuff for the home, shoes. We’ve got all the TVs and camera equipment that you want, and the site works quite well for that, but we’re at our best when things get fuzzier—”It’s a shirt and I don’t know why I like it, it’s my style.”
The above comments were taken from an interview Jacobs did with Wade Roush on xconomyBoston.
